Video case for nlogic company, a Megafon partner
We told about a digital assistant for lawyers and accountants
Project implementation time

1 month
Project task

To tell the target audience about the digital assistant for lawyers and accountants
Target audience

B2B, large corporations
The nlogic project required us to adapt quickly. The company had no brandbook. When they approached us, their corporate identity was in development. That's why we had to look for appropriate stylistic solutions from scratch and adjust them to the nlogic visual image that was forming during the process.

We have always been inspired by innovation, so we worked with great pleasure on this video.
About client and product: innovations against routine

Nlogic is a part of X Holding that is owned by Megafon and develops robotized products for B2B. Our task was to tell in one video about three new digital systems which save accountants and lawyers from many routine tasks.

These programs are designed for large companies with a great deal of paperwork. They can save time for contract processing and drafting from 50 to 2.5 minutes. With the help of a neural network and OCR (optical recognition technology), the digital assistant handles live speech and free texts in any format and can be easily integrated with any IT business system.

xlogic. It recognises and analyses the primary documentation: it defines the type of the document, completeness of the package and its contents. The system independently checks information with databases (Unified State Register of Legal Entities, FIAS, client bases), and also finds contradictions in formulations, if any.

ylogic. It constructs documents, i.e. recognises live speech and draws up model contracts on its own. The system automatically sends data to EDMS*, allows for coordination of documents and controls timely performance of obligations between the parties.

*EDMS is a programme for automated document workflow.

zlogic. A judicial platform. The system recognizes incoming requests, claims, complaints and personnel documents, analyses them and generates an answer based on legal facts.
Working on the project:
2D proved to be a more suitable solution than 3D

After discussing the task with nlogic we decided to make an image video. In 80 seconds we planned to announce the appearance of a new IT company and present digital systems xlogic, ylogic, zlogic to the market. As a reference, we were sent a 3D video, which we were guided by.

*3D (three-dimensional graphics) are graphics in which objects have volume and are modelled in three-dimensional space.
The original plan didn't work

In the first version of the script, we talked about xlogic, ylogic, zlogic, by simplifying the visual part of services and by emphasizing the details that perform key functions when systems are running. For example, we did not plan to display the entire screen, but only a line of a chat bot that recognizes the natural language and allows the system to create model contracts.

However, the company's lawyers insisted that it was necessary to show how the user worked with the interfaces. This changed the concept: it was necessary to tell more about how the services worked, which was more like a presentation than an image video. It also increased timekeeping. 80 seconds was not enough for us and the project budget was approved. A new arrangement would take time that we had not. That's why we had to reject the primary 3D plan.
Problem solving

In order to meet the budget and the deadlines, we suggested the client an equally interesting visual with 2D graphics*.We selected and provided nlogic with seven references made in different styles.

Thanks to this solution, we were able to increase the video timing up to 2 minutes and clearly show how nlogic products function. We paid special attention to the reliability of operations performed by users and the image of interfaces by showing the real location of information blocks and buttons. In fact, a pseudo screencast* is shown in the video.

*2D graphics means images that use only two dimensions: width and height.
*Pseudo screencast means an imitation of a digital video recording of the information displayed on a computer screen

Chamelion strategy:
Why we changed the colour scheme of the video 4 times

The nlogic brandbook was not yet confirmed and while we were working, the names of services and corporate identity were changed. In this project we could not wait for the final decision and only then get to work, because there was a risk of not being able to get to the deadline. That's why we chose the chameleon strategy and quickly reacted to the processes taking place within our client's company and immediately made corrections. Thus the products from nlogic.doc, and nlogic.invoice became xlogic, ylogic, zlogic. And the colour scheme of the video was changed four times. In the end, the orange gradient became the colour dominating feature of the video.
The sound solution came from a viral video

When we were looking for a suitable voice for the animation, a video appeared online in which singer Aigel Gaisina, soloist of the Aigel duo, asks the Russian-speaking residents of New York City to respect the security measures in connection with the spread of coronavirus infection.

After the sound design, the announcement sounded like a trailer for an epic series about the disaster and immediately spread. After watching it, we decided that Aigel's voice would sound organic in our video. Besides, we knew that she worked as an announcer and had experience in voiceover, so we were sure of a good result.

Work results

The best way to tell about the results of the project will be the work itself.