This is not our first work for Immers. Before that, we made several animated videos for their service. This time, the task was more difficult: shoot a video as exemplified by a store that is only available in the United States. Real western boots store. And difficulty was not in boots, but in distance.
We came up with a script and, in accordance with our Russian tradition, started thinking about how to shoot it so that the client would not have to spend money, and we would not have to go to the United States, which is basically the same thing. We wrote the script, worked it out, played it on the spot and showed the client a solution in which we shoot part of it here, and the client shoots a very small part in the store almost on a smartphone.

One fine evening in Udmurtia and in the morning in Dallas, a client calls and says that one of their company's employees has a good friend, a director from Hollywood (and it's almost like that), and they will shoot with him. The project manager was upset when the client said: "We found a man who will shoot everything here for us." But as it turned out later, the client does not want to break the agreement, which is worth learning for our Russian clients, and will give us all this for cutting, animation and tracking.
The "Hollywood" director, whose name is NORRY NIVEN, has made it very easy for himself by radically rewriting our script. We were able to discuss some key points on Skype, and now he is already planning shooting for tomorrow.
It's hard for us to judge the entire commercial Hollywood industry, but our director played a hunch. Looking ahead, I will say that the footage we received did not connect with the script later, but you will not see this in the work.

No casting. Norry just said that he had a married couple of actors
who just found free time to shoot in their busy schedule. It is worth noting that Norry as a director has his own team working well together, and they mobilized for filming very quickly. Some moments of preparation for the shooting were very similar to those described by Alexander Rodnyansky in his book "The Producer Appears", where he compares film production in the United States and Russia.

They were shooting on Arri Alexa and the footage weighed 200 GB, and the next issue was file transfer. It never seemed like a problem, but difficulties arose.

Google offered various articles that described a lot of file transfer options; I will note only two:


Dropmefiles
https://dropmefiles.com/
Dropmefiles advantages: no registration, no problems and hidden conditions.
Disadvantages: the need to divide the material into 4 parts, since the service works with files up to 50 GB, and the terribly slow speed of both loading and downloading. I had to discard this option.

Takeafile
https://takeafile.com/
This is a direct file transfer service with no restrictions on direct transfer between devices. There is only one advantage — no restrictions. Nope, they have cool wallpapers on the website that are loaded from Behance.
The disadvantage is that both computers must be online all the time to transfer the file. And the client's laptop kept going to sleep, and the transmission was interrupted, attempts to teach the client the hibernation settings were not successful. This option was also abandoned. And by the way, the speed there also leaves much to be desired.

Further attempts to find a service could cast a shadow on our professionalism. We bought a subscription to Google Drive, which solved all our problems in 2 minutes and cost 219 rubles. If we had known earlier, we would not have spent time on these services.

We received the material and started watching it. It became clear that they were shooting by feel and not according to the script. Only the text matched exactly. Although it is worth praising Norry, whose team made the draft, so that we can understand his idea. However, it turned out that the material does not fit the client's requirements.

A long and hard work began. To begin with, we put everything together according to the draft and just attached screenshots to agree on this point. Already learned from bitter experience, we try to coordinate everything that can be questioned. No, we are not the hands of the client and do not act blindly according to instructions, but experience shows that if you can agree on something, it is better to do it. There is also a downside, when it is easier to make a small digression within the project and show the result immediately.

The project was not difficult for us, but it was interesting and fun. We took some trouble with tracking illustrations in the smartphone and laptop shoots. It probably took the longest.

The project took exactly one month from the client's request to the final delivery.