$65 is just a starting point, it's mainly based on our clients' average requests. Further down the line, with the help of a brief, we clarify the details, offer specific solutions, tools and approaches, style.
We always recommend our clients to get inspired with the help of references, to understand in which direction they want to move. We talked about how to find references and where to look for them in our article
"One-minute", "short video", "video for Instagram or Tik-Tok" don't displace the necessary information to specify the cost. It's like walking into a store and asking for "red packaging", "a kilo of fresh" or "the most delicious".
By the way, there are some "professionals" on the market who will gladly accept your offer and also quickly name the price. Most often, these are young businesspeople who have completed courses and are ready to sell you the service now for 5 bucks and then add extras for $500. A brief and an estimate will help to avoid this. But we'll talk about them in the next article.