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Animation for Banks and Fintech: Use Cases, Formats, and Results
The banking and fintech sector is changing rapidly: digitalization, mobile services, and the battle for customer attention are at the forefront. In a world where complex products and services need to be explained quickly and clearly, animation becomes not just a tool but an essential part of a communication strategy.
Animated videos help banks and fintech companies speak the client’s language — clearly, visually, and engagingly. Thanks to the flexibility of formats, such videos are easily adapted for different channels: from advertising platforms and websites to internal training systems.
In this article, we will look at the tasks animation solves in the financial sector, the most effective formats, and the results that can be expected with the right approach.
Animated videos help banks and fintech companies speak the client’s language — clearly, visually, and engagingly. Thanks to the flexibility of formats, such videos are easily adapted for different channels: from advertising platforms and websites to internal training systems.
In this article, we will look at the tasks animation solves in the financial sector, the most effective formats, and the results that can be expected with the right approach.
Tasks Animation Solves in Banks and Fintech
Animation is becoming an effective tool for solving a wide range of tasks in the banking and fintech industries. Here are the key areas where its use is particularly justified:
Explaining complex financial products
Loan offers, investment portfolios, insurance packages — all of these may be unclear to customers without visual decoding. Animated videos make these topics simple and clear.
Internal staff training
Banks are actively adopting e-learning. Animated training modules help quickly teach employees about new products, processes, or regulations
Presentations for partners and investors
Animation helps showcase a business model, technology, or performance report in a more engaging and understandable way than traditional slides
Brand and service promotion
Bright animated commercials increase brand recognition, especially in digital environments: YouTube, social media, websites, apps
Communicating new digital features
When a bank launches a new app or functionality (e.g., QR code payment), an explainer video is the best way to quickly convey the idea to users
Animation Formats That Work Well
Financial organizations must speak to different audiences — clients, partners, employees — in a clear and visually appealing language. Different tasks require different formats, and animation offers a flexible toolkit:
The most universal format, suitable for commercials, presentations, and training videos. Especially effective when combined with concise illustrations and infographics
Motion design
Used for interface design, landing pages, and video intros. Great for highlighting the digital nature of products: mobile banking, investment platforms, fintech service
3D animation
Less common but particularly relevant for complex technological processes or premium solutions (e.g., visualizing data center architecture or algorithm functionality)
Character-driven storytelling
Suitable for videos that aim to build emotional connection — for example, showing how a bank helps a client achieve financial goals
Infographic explainer videos
Help visualize statistics, diagrams, and processes. Especially useful for explaining new terms, rates, application procedures, and other regulations
Examples and Case Studies
Let’s look at how animation is already working in the banking and fintech segment. Below are examples of tasks solved with animated videos similar to those created by Collby Studio.
Training video for online banking
A one-minute video by Collby transforms the topic of cybersecurity into vibrant 2D animation. Abstract shields and data flows quickly demonstrate to bank employees how to protect sensitive information. The micro-learning format—under 60 seconds—follows fintech explainer best practices, increasing both engagement and trust in the brand.
Animated teaser for a fintech platform
A one-minute 3D video, released after Sber’s rebranding, features friendly mascot assistants guiding users through the updated SberBank Online interface. It highlights instant transfers and ecosystem services. The animation supports the message “Sber is more than a bank” and shows how character-driven storytelling can make a digital fintech product feel warm and memorable.
Product video presentation for partners
A CG promo turns the bank card itself into the main character: a clean 3D scene, macro close-ups, and smooth camera movement emphasize premium materials and product details. This product-first approach directs the viewer’s attention to the benefits of the debit card and digital account. A restrained brand palette and soft gradient transitions enhance the sense of technology and trust.
Each case shows that animation is not just decoration but a working tool for business.
Benefits of Animation for the Financial Sector
Animation isn’t just a way to make a video attractive. For banks and fintech companies, it’s a strategic communication tool. Here are the key benefits:
Clarity even for complex topics
Animation helps explain what is difficult to visualize with words or static images. This is especially important when promoting new financial instruments or technologies.
Flexibility and adaptability
Videos can be quickly updated when conditions, rates, or interfaces change — cheaper and faster than reshooting live footage.
Increased engagement
High-quality animated videos hold attention longer and boost engagement in digital environments.
Brand consistency
Animation allows strict adherence to brand guidelines: from color palettes to tone of voice and visual style.
Scalability
The same video can be easily adapted for different languages and formats — vertical for Stories and Reels, horizontal for websites or YouTube.
This makes animation especially valuable in the multichannel, fast-changing environment where modern banks and fintech platforms operate.
Results and Metrics
Animation in the banking and fintech space is not just about aesthetics — it’s about measurable results. Below are Western research findings and case data confirming animation’s effectiveness in advertising:
CTR and engagement
Video ads show an average CTR of 1.84% (Google), while static banners average about 0.05%. Rich media with animation get 267% more clicks than static ads (eMarketer).
HubSpot and Facebook tests
Video ads on social media get 20–30% more clicks than images. In A/B tests, videos outperformed static content in CTR and engagement. Short animated videos (5–15 sec) retain attention and increase clickability.
Increased in-app engagement
Animated videos embedded in banking app interfaces boost user activity. Example: a 17% increase in registrations after adding an explainer video.
Reduced support load
Using animation to explain new features and interfaces reduces tech support queries by up to 25–30%.
Memorability
People retain 95% of video content vs. 10% when reading. This affects not only perception but also willingness to click and interact with a brand.
Conversions
Video campaigns result in 34% more conversions than non-video campaigns. Animated banners in remarketing yield a 35% higher conversion rate compared to static ones.
By systematically using animation, banks and fintech companies gain more clicks and engagement while strengthening brand recognition, building trust, and saving support resources. Animation isn’t just visual style — it’s a tool with proven effectiveness.
In the age of digital competition, where every click can lead to a deal, animation becomes a powerful tool for capturing attention, explaining complex products, and increasing engagement. Banks and fintech companies that have already adopted animation into their communications are seeing measurable results — from CTR growth to better user experience.
Investing in animation today is not just a trendy move but a strategic decision that builds awareness, trust, and conversions. Especially when videos are created with business goals, brand tone, and audience specifics in mind.
Collby Studio has experience producing educational and promotional videos for various industries, including the financial sector. We know how to speak the client’s language and make the complex simple.
If you are considering animation as part of your strategy — leave a request, and we will offer the best solution for your needs.
If you are considering animation as part of your strategy — leave a request, and we will offer the best solution for your needs.