Motion design, or motion graphics, is the process of creating animated graphic elements, including text, illustrations, icons, and shapes, to visually represent information, ideas, or concepts. Typically, when companies look to commission motion graphics, they're usually aiming to create an animated video or presentation to promote their brand, product, service, or project, since motion design is merely a tool, not the end product. Motion graphics can craft unique and striking visual effects that can enhance the overall perception of content and make it more engaging for the audience.