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Animated Video or Live-Action Filming: Which is Better to Order?
Presenting information is significantly more effective when it's visualized. Video content allows for a brighter, more accessible, and quicker delivery of necessary information to the consumer: presenting a product, increasing brand recognition, describing a service, or drawing attention to a new project.
Clients often face the question: which is better—to order an animated video or opt for live-action filming? In this article, we propose to understand the differences between animation and regular live-action videos, in which cases it's advisable to prefer an animated video, what to pay attention to when ordering, and how to choose a contractor.
Clients often face the question: which is better—to order an animated video or opt for live-action filming? In this article, we propose to understand the differences between animation and regular live-action videos, in which cases it's advisable to prefer an animated video, what to pay attention to when ordering, and how to choose a contractor.
Animation and Live-Action Video: Key Differences
The main feature of animated videos is the use of drawn static or graphic elements.
There are many types of animated videos—all of which can be grouped into three main categories:
There are many types of animated videos—all of which can be grouped into three main categories:
- 2D Animation: Visually, scenes differ little from live-action footage; however, the video has several advantages: dynamic frames better retain viewer attention, and there's the possibility to break down all elements in the frame into several stages.
- 3D Animation: Three-dimensional images look much more advantageous and are more appealing to consumers of video content.
- Infographics: A video in which complex information is presented through visualization. In a short time, the viewer observes convincing, informative, and easily digestible content.
Advantages of Animated Video Content
Dynamism: In a short period, the consumer receives comprehensive information about a product/service.
Emotional Appeal: Animated presentations are associated with cartoons, evoking positive childhood memories, which is crucial, for example, when creating a presentation video.
Informative: The content allows for a clear demonstration of complex things, such as the operation of electrical appliances, stages of building construction, technical innovations, or intellectual projects.
Cost-Effectiveness: Creating animated videos is a complex process, and its price largely depends on the presence of special effects and the complexity of 3D animation. In some cases, the cost may be higher than traditional live-action filming. However, the viewer's perception effect is incomparably higher, making ordering an animated video economically more advantageous.
Ergonomics: Choosing between animation and live-action, in some cases, it's better to opt for the former, as it doesn't require involving producers, actors, makeup artists, or sound engineers. There's no need to find a suitable location for filming, which significantly simplifies the process, doesn't prolong production, and ensures you receive a video relevant to the current moment. Through demonstration, the client can quickly and clearly convey their advantages, as timely information delivery is crucial in business.
Emotional Appeal: Animated presentations are associated with cartoons, evoking positive childhood memories, which is crucial, for example, when creating a presentation video.
Informative: The content allows for a clear demonstration of complex things, such as the operation of electrical appliances, stages of building construction, technical innovations, or intellectual projects.
Cost-Effectiveness: Creating animated videos is a complex process, and its price largely depends on the presence of special effects and the complexity of 3D animation. In some cases, the cost may be higher than traditional live-action filming. However, the viewer's perception effect is incomparably higher, making ordering an animated video economically more advantageous.
Ergonomics: Choosing between animation and live-action, in some cases, it's better to opt for the former, as it doesn't require involving producers, actors, makeup artists, or sound engineers. There's no need to find a suitable location for filming, which significantly simplifies the process, doesn't prolong production, and ensures you receive a video relevant to the current moment. Through demonstration, the client can quickly and clearly convey their advantages, as timely information delivery is crucial in business.
Choosing a Contractor for Animation: What to Pay Attention To
Various companies and individual developers in Moscow create animated videos. Your options include:
When making a final choice, you should determine your budget and needs:
Simple Script – Does not require complex graphic elements and serves as an ideal budget-friendly solution.
Moderately Complex Script – Allows for a wider variety of standard graphic elements, the addition of background music, voice-over narration, and other special effects.
Advanced Production – Involves the creation of unique graphic elements, original compositions, and scenes, increasing production complexity but making the video significantly more engaging and visually impressive.
- Large Animation Studios: With relatively high prices, professionalism, and accountability to the client for content.
- Small Studios, Freelancers, and Independents: Where you might encounter beginners and delays in execution. Prices will be lower.
When making a final choice, you should determine your budget and needs:
Simple Script – Does not require complex graphic elements and serves as an ideal budget-friendly solution.
Moderately Complex Script – Allows for a wider variety of standard graphic elements, the addition of background music, voice-over narration, and other special effects.
Advanced Production – Involves the creation of unique graphic elements, original compositions, and scenes, increasing production complexity but making the video significantly more engaging and visually impressive.
Where to order animation in Dubai?
We recommend ordering your video from Collby Studio. If your product is already well-known, we can offer you a high-quality, budget-friendly option.
If you want to gain a competitive edge, consider ordering a 3D-format business video from us, tailored to reflect your brand identity and highlight the unique features of your product.
We will create an impressive, high-quality animation that meets the expectations of even the most demanding audiences.
Our studio produces animated videos for games, businesses, IT projects, apps, and the promotion of any business ideas.
If you want to gain a competitive edge, consider ordering a 3D-format business video from us, tailored to reflect your brand identity and highlight the unique features of your product.
We will create an impressive, high-quality animation that meets the expectations of even the most demanding audiences.
Our studio produces animated videos for games, businesses, IT projects, apps, and the promotion of any business ideas.