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Animation Styles: Features, Types, and Examples
Which one to choose?
Video marketing is a tool that allows you to introduce your audience to your product or service, increase brand recognition, and encourage potential users to make a purchase.
Therefore, it's not surprising that nowadays, almost all companies, from small businesses to large corporations, strive to utilize it.
Therefore, it's not surprising that nowadays, almost all companies, from small businesses to large corporations, strive to utilize it.
Which animation style to choose?
An animated video can be created using various techniques and types of animation, and sometimes they can even be combined. Before ordering a video, you need to determine which type suits you best. To do this, analyze your target audience, your product or service, and set the goal that the animated video should achieve.
In this article, we will examine the most popular and widely used animation styles in video marketing.
In this article, we will examine the most popular and widely used animation styles in video marketing.
Infographics
This type of animation allows you to display data and charts dynamically. Creating infographics enables you to visually present important information, which is difficult to perceive by ear or in text format, using images and characters. Moreover, such an animated video helps to better memorize the displayed data.
Infographics allow you to quickly and clearly tell your target audience and potential investors about your product, highlighting the necessary information. Additionally, this animation style helps to engage the viewer and hold their attention until the end of the animated video.
Infographics allow you to quickly and clearly tell your target audience and potential investors about your product, highlighting the necessary information. Additionally, this animation style helps to engage the viewer and hold their attention until the end of the animated video.
Doodle Video
Doodle video is an animation style where the image appears step by step with the help of a "drawing hand." Such an animated video allows you to clearly and understandably explain a complex topic or talk about the functions of a product or service.
Doodle animation has its own feature: the story told in the animated video is created before the viewer's eyes, which involves them in the plot and gives the feeling that the video is addressing them personally..
Doodle animation has its own feature: the story told in the animated video is created before the viewer's eyes, which involves them in the plot and gives the feeling that the video is addressing them personally..
Isometry
This is a method of depicting objects without perspective distortion, meaning all dimensions have the same proportions. This style is used in animated videos when it's necessary to add volume and depth to 2D animation or when your video has many details that need to be highlighted.
Creating infographics sometimes also involves the use of isometry. This helps to convey the necessary information most vividly. The animated videos we create can combine elements of this style along with others.
Creating infographics sometimes also involves the use of isometry. This helps to convey the necessary information most vividly. The animated videos we create can combine elements of this style along with others.
2D animation
This is one of the most well-known techniques. 2D animation uses width and height when creating objects. Such an animated video is perhaps one of the most popular ways of conveying information. You can order a video for any field and purpose.
2D animation allows you to realize all your ideas and concepts. Additionally, such videos evoke sympathy from viewers, increasing the likelihood that the animated video will be watched to the end.
2D animation allows you to realize all your ideas and concepts. Additionally, such videos evoke sympathy from viewers, increasing the likelihood that the animated video will be watched to the end.
3D Animated Video
This type of animation is used to create moving objects in three dimensions, unlike 2D animation. An animated 3D video allows you to show the dynamics of volumetric objects.
3D animation is excellent for displaying mechanisms or objects that are difficult to show in reality. Thanks to this, such animation has established itself in creating videos for business, educational videos, and much more.
3D animation is excellent for displaying mechanisms or objects that are difficult to show in reality. Thanks to this, such animation has established itself in creating videos for business, educational videos, and much more.
Get Inspired by Your Stellar Content
If something has worked well with your audience, why not amplify it and make it even better? Track and analyze which topics or messages were the most in-demand and use them as guiding points for your explainer video.
Remember, everything starts with a great script. It is the foundation of your explainer video, shaping its structure and allowing you to be persuasive in storytelling. By leveraging valuable insights from your audience, you can refine your script, enhance engagement, and ensure a higher return on investment.
Don't Forget about Branding!
Another key advantage of an explainer video is that it allows you to promote your brand from start to finish. You don’t need to include oversized logos to achieve this—the details matter.
Your color palette, characters, script, transitions, voice-over personality, and even music can all represent your brand.
This consistent brand identity will be present throughout your explainer video, reinforcing what is already an incredibly memorable asset—80% of customers say they remember a video they watched last month.
Your color palette, characters, script, transitions, voice-over personality, and even music can all represent your brand.
This consistent brand identity will be present throughout your explainer video, reinforcing what is already an incredibly memorable asset—80% of customers say they remember a video they watched last month.
These are just some of the ways to maximize the return on investment for your explainer video (and maybe even exceed expectations). With the right approach, you’ll not only win over your audience but also achieve greater organic reach—because when people enjoy a video, they share it.