Animation & Video Production Trends 2025: What to Expect Next

By the end of 2025, video will account for 82 % of global IP traffic (Cisco). That means brands must fight harder for attention—and do it faster, cleaner and more personally than ever. Below are eight core shifts (plus one bonus) that will shape animated marketing in the year ahead, with live examples and pointers on where visuals will super‑charge your read.

Diffusion models like OpenAI Sora and Runway Gen‑3 now spit out full 3‑D scenes—camera moves, physics and all. Imba Production estimates 35 % of U.S. ads will feature at least one AI‑generated shot by Q4 2025.

Collby tip: Keep a 15‑image “style board” with prompt tags so directors iterate instantly while artists lock final look.

LED‑screen prices have almost halved in two years; the VP market will hit $3.3 bn in 2025 (15 % CAGR). Shooting in a volume swaps location travel for pixels and kills green‑screen keying.

Since Spider‑Verse and Arcane, audiences crave comic textures over cinematic renders. Animation Magazine reports +23 % brand recall when 2‑D line work tops 3‑D forms.

44 % of shoppers discover products through short‑form video; clips under 90 s keep ~50 % viewer retention. TikTok, Reels and Shorts auto‑boost fresh vertical cuts.

Platforms like Idomoo and Gan.ai crank out thousands of variants with viewer names and live pricing.
Campaigns show +31 – 118 % CTR uplift.

Voice cloning jumps 27 % YoY: $2.4 bn (2024) → $20.9 bn (2033). Great for instant localisation, but scams rise too.

EU’s AI Act and the U.S. NO Fakes Act tighten rules; YouTube now requires synthetic‑media labels. Keep prompt logs, model licenses and a clear “created with AI” tag.

LED shoots + remote crews can cut project carbon by 60 %.

With Apple Vision Pro and Meta Quest 3, ads become walk‑through stories. WebXR lets mascots leap from the phone into real space.

The next wave of animation is defined by speed, intelligence and sustainability: AI now sketches full storyboards in seconds, LED volumes bring any location to the studio floor, hybrid 2D/3D styles blur genre lines, and ultra‑personalised videos speak to each customer by name. Brands that master these tools will own the scarcest asset of 2025—attention.

At Collby graphics we have already woven these trends into our production pipeline: real‑time previz with diffusion models, a partner LED stage for “zero‑travel” shooting, proprietary scripts for CRM‑driven video personalisation, and a green workflow that cuts carbon emissions by more than half.

Whether you need a six‑second vertical hook for TikTok, a cinematic hero spot rendered in Unreal Engine 5.4, or an interactive AR mascot that jumps off the screen, our team is ready to make it real—faster, cleaner and bolder than ever before.

Let’s craft the future together. Drop us a line, and within 48 hours you’ll have a tailored concept deck that turns these trends into measurable results for your brand.
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