1. Search for references on several resources, do not stop at one site. The most popular video service is YouTube, but we recommend you visit it last. The platform is designed for mass creativity, so in the flow of content, you can just never find a good animation.
Here are a few resources for searching references:
Vimeo It is created by filmmakers for artists, directors, animators and other creative people. Therefore, there are much more aesthetically valuable videos on this site than on YouTube.
On Vimeo, videos are sorted by category and there are thematic channels where the content is broadcast. Another cool feature of this video hosting is
Staff Pick selection. Vimeo Editorial staff regularly watches the loaded video and publishes the best works in their opinion.
Collby at Vimeo BehanceIt is a professional community for artists, illustrators, photographers and animators, where they share their portfolios. The peculiarity of this resource is that you can see not only the finished project, but also the stages of work on it.
Collby at Behance DribbbleIt is a professional community of designers, illustrators and 3D visualizers. The service is more suitable for finding stylistic solutions, as it allows you to publish only images and GIF files.
2. Use queries close to the subject with your field of activity. For example, if the company is recycling waste, type in "ecology", "nature", "garbage", "environment pollution", etc. In these videos you can find visual images that are appropriate for your specific business. Use English when entering requests: the result will be much higher, as all services are international resources. If you have a narrow topic and no examples, don't get upset, look in a wider segment or just skip to the next item.