Identifiers

Commercial 2d video

The project was created for the modern recruitment platform Identifiers, which helps connect talents with teams in business and innovation. The video highlights a hiring approach driven by passion, ambition, and professional connections.

Identifiers aimed to enhance its brand recognition and showcase its unique recruitment approach, built on passion, ambition, and professional connections.

To achieve this, a 2D animated video was created, effectively conveying the company’s values and its ability to connect top talent with teams in business and innovation. This solution helped Identifiers stand out among competitors, attracting the target audience’s attention while emphasizing its commitment to modern and innovative recruitment methods.

As part of our collaboration with Identifiers, our studio set the following goals for creating a brand-focused 2D animated video:

• Strengthening the Brand – Develop a visually engaging video that highlights Identifiers' uniqueness and values, increasing brand recognition and loyalty.

• Conveying the Company's Philosophy – Illustrate the core aspects of Identifiers' recruitment approach through animation.

• Attracting the Target Audience – Create content that appeals to both clients and job seekers, showcasing the platform’s effectiveness.

• Showcasing Innovation – Emphasize the platform’s technological advancements using modern animation techniques.

• Building an Emotional Connection – Develop a storyline and visuals that evoke positive emotions and trust in the brand.

To achieve this, we conducted a thorough analysis of the brand, audience, and competitors, ensuring that the video effectively meets the objectives and captures the essence of Identifiers. We also prioritized emotional impact, aiming to establish a strong and lasting connection with the brand.

Thanks to the coordinated efforts of our team, we completed the brand-focused 2D video for Identifiers 30% ahead of schedule. This early completion allowed the client to launch their marketing campaign sooner, resulting in increased audience engagement and strengthened market positioning.

Effective time and resource management was made possible through precise coordination and the use of cutting-edge technologies. As a result, Identifiers gained a competitive advantage, presenting their offering at the right time and successfully capturing the attention of their target audience.

Working on the Identifiers project was a challenging task, given the current complexities in the job market, such as the shortage of qualified specialists and rising salary expectations. We meticulously refined the concept to ensure it met modern demands while effectively representing the company’s values.
As a result, the brand-focused 2D animated video we created not only highlighted Identifiers’ unique approach to recruitment but also successfully captured the attention of its target audience—a crucial factor in an increasingly competitive hiring landscape.
Our collaboration helped Identifiers strengthen its position and successfully adapt to the evolving challenges in the recruitment industry.

During the storyboarding stage, the client requested the integration of iconic historical figures, such as Aristotle and Alexander Fleming, to emphasize Identifiers’ commitment to innovation and knowledge.

• Aristotle, the ancient Greek philosopher, made significant contributions to logic, ethics, and science, laying the foundation for future generations of scholars.
• Alexander Fleming, the British microbiologist, is renowned for his discovery of penicillin, the first antibiotic that revolutionized medicine and saved millions of lives.

By incorporating these figures into the storyboard, we created a visual narrative that highlights the connection between historical achievements and modern innovations. This approach reinforced the video’s message and further emphasized the core values of the company.

After weeks of intensive work and creative exploration, our team of animators and scriptwriters proudly completed the Identifiers project. Each of us poured our passion and expertise into crafting this brand-focused 2D video, striving to capture the company’s uniqueness and values.
We overcame numerous challenges, from concept development to final animation, and now we are excited to present the result of our collaborative efforts. This project was truly a creative marathon, and we take great pride in the success we achieved!

We fully met the client's expectations, receiving outstanding feedback. The brand-focused 2D video we created now leads and enhances the Identifiers website’s homepage, effectively capturing visitors' attention and strengthening the company's brand presence.