Animated and live action videos for ambitious startups, global brands and brave ideas
Just a couple of questions
Salute Bot
Animated 2d explainer
The video was created to showcase the capabilities of SaluteBot, a product by Sber that provides convenient tools for creating and managing chatbots.
The main goal of the project was to deliver a clear and engaging explanation of the platform's advantages for both developers and end users.
The main goal of the project was to deliver a clear and engaging explanation of the platform's advantages for both developers and end users.
Sber approached us with a request to create a bright and informative video that would showcase the functionality and key features of SaluteBot.
The main challenge was to effectively communicate the product’s advantages while maintaining a balance between technical complexity and ease of understanding. Additionally, it was essential to differentiate SaluteBot from other similar platforms, highlighting its unique features, such as integration with the Sber ecosystem and multi-platform support.
The main challenge was to effectively communicate the product’s advantages while maintaining a balance between technical complexity and ease of understanding. Additionally, it was essential to differentiate SaluteBot from other similar platforms, highlighting its unique features, such as integration with the Sber ecosystem and multi-platform support.
Problem
Goals
Our team was tasked with achieving the following objectives:
- Showcase the key features of SaluteBot.
- Highlight its benefits for developers, including ease of chatbot creation and testing.
- Emphasize the platform’s adaptability and integration capabilities.
- Create a video that is equally accessible and engaging for both beginners and professionals.
The client initially approached us with a 2D concept of the SaluteBot robot, which required transformation into a detailed 3D model. We meticulously crafted the 3D version, ensuring accurate proportions while preserving the bot’s unique and recognizable appearance. The illustrations were designed in a minimalist and tech-inspired style, emphasizing the innovative nature of the product.
The central character of the video is the friendly flying robot Salute, designed to capture attention with its welcoming and modern look. Its face functions as a screen, capable of displaying human-like emotions and presenting various types of content. The entire animation is built around SaluteBot moving through different platform features, visually showcasing its wide range of capabilities.
We maintained the signature branding elements of Sber, incorporating distinctive colors and typography, which reinforced brand recognition. The animated video follows a clean and futuristic design, where every detail enhances the perception of technology and innovation. This approach not only made the video visually appealing but also ensured a clear and effective demonstration of SaluteBot's key benefits.
The central character of the video is the friendly flying robot Salute, designed to capture attention with its welcoming and modern look. Its face functions as a screen, capable of displaying human-like emotions and presenting various types of content. The entire animation is built around SaluteBot moving through different platform features, visually showcasing its wide range of capabilities.
We maintained the signature branding elements of Sber, incorporating distinctive colors and typography, which reinforced brand recognition. The animated video follows a clean and futuristic design, where every detail enhances the perception of technology and innovation. This approach not only made the video visually appealing but also ensured a clear and effective demonstration of SaluteBot's key benefits.
8 steps
1
Research
We conducted an in-depth study of SaluteBot’s functionality, thoroughly reviewing its documentation and the materials provided by the client. This allowed us to gain a comprehensive understanding of the platform’s features, target audience, and key advantages.
2
Concept and script
At this stage, we developed the video concept, focusing on the developer’s user journey. Our goal was to create a script that is both informative and easy to understand, ensuring a clear and engaging presentation of SaluteBot’s capabilities.
3
3D modeling
We transformed the 2D illustration of the robot into a highly detailed 3D model, maintaining accurate proportions while adding textures and material elements to enhance its realism and visual appeal.
4
Animation
We designed smooth and expressive movements for the robot, emphasizing its interaction with platform features to create a more engaging and dynamic experience.
5
Adding emotions
We implemented a screen "face" capable of displaying various emotions, enhancing the connection with the user and making the robot more engaging and relatable.
6
Visual effects
We added visual highlights to emphasize the key functions of the robot, including screen transitions and scene changes, ensuring a more dynamic and engaging experience.
7
Sound design
We selected a voiceover that aligns with the brand's tone and synchronized it with the animation, ensuring a cohesive and engaging presentation.
8
Final editing
Собрали все элементы в единую композицию, добавив динамичные переходы и акцентные моменты.
We took the client’s illustration and transformed the robot into a fully developed 3D character, carefully refining its shape and style.
Dynamic animation brought the character to life, adding unique personality and expressiveness.
Dynamic animation brought the character to life, adding unique personality and expressiveness.
Our illustrations come to life with vibrant colors and energy, filling each scene with a sense of dynamism and movement. Every detail enhances the unique character, making the project truly unforgettable.
We crafted an animation where technological minimalism meets emotional expressiveness, ensuring maximum audience engagement in the context of the intelligent bot's functionality.
Every stage of the video production, from sketches to final editing, was focused on creating a unique animation experience that reflects the core values of the Sber brand.
Наша команда разработала два анимационных ролика, в которых удалось не только подчеркнуть функции и возможности «Салют», но и создать эмоциональную привязку к роботу. Благодаря проработке всех деталей, от 3D модели до финального монтажа, ролики стали эффектным дополнением к презентациям компании.
We did it!
The animated video became more than just a presentation—it turned into a key tool for showcasing the capabilities of the intelligent bot "Salute".
Its high quality and informative content allowed the animation to be adapted for an international audience—the video was translated into multiple languages, ensuring its usability across different regions.
Today, it is effectively used in presentations, exhibitions, and online platforms, making complex technology accessible and easy to understand. The animation not only received positive feedback from viewers but also strengthened Sber's position as a technology leader, capable of creating innovative products tailored to the needs of the global market.
Its high quality and informative content allowed the animation to be adapted for an international audience—the video was translated into multiple languages, ensuring its usability across different regions.
Today, it is effectively used in presentations, exhibitions, and online platforms, making complex technology accessible and easy to understand. The animation not only received positive feedback from viewers but also strengthened Sber's position as a technology leader, capable of creating innovative products tailored to the needs of the global market.
Results
