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Unlockd
2d animated promo
Unlockd Finance, a cutting-edge DeFi platform, entrusted our studio with creating an animated video to introduce its unique product to a wider audience.
The primary goal was to explain complex concepts such as NFT-backed loans and DeFi in a clear and accessible way, engaging both experienced market participants and newcomers alike.
The primary goal was to explain complex concepts such as NFT-backed loans and DeFi in a clear and accessible way, engaging both experienced market participants and newcomers alike.
Despite the growing interest in NFT and DeFi, many users struggle to fully understand their capabilities and processes.
Our task was to showcase the advantages of Unlockd, emphasizing its innovation, technological security, and user-friendly experience.
At the same time, it was crucial to present the product in a vibrant and memorable format to enhance user engagement and attract new clients.
Our task was to showcase the advantages of Unlockd, emphasizing its innovation, technological security, and user-friendly experience.
At the same time, it was crucial to present the product in a vibrant and memorable format to enhance user engagement and attract new clients.
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Goals
Our animation studio was entrusted with an ambitious challenge: to develop a promo video for Unlockd that would clearly and effectively communicate the company’s innovative concept.
Key Objectives of the Project:
1️⃣ Creating a Recognizable Visual Language – We needed to design a style that reflected both the modernity and technological sophistication of the brand while also building trust and capturing audience interest.
2️⃣ Intuitive Presentation of Complex Ideas – It was crucial to convey Unlockd’s core values, such as reliability, security, and an innovative approach to finance, without overwhelming viewers with technical jargon.
3️⃣ Maximizing Viewer Engagement – The video had to not only inform but also hold the audience’s attention, showcasing the simplicity and advantages of using Unlockd.
4️⃣ Adapting to the Target Audience – The animation needed to be accessible to both finance professionals and newcomers interested in modern financial solutions.
These objectives required a comprehensive approach, from developing a unique visual style to crafting a script and animation that work seamlessly together to achieve the desired impact.
Key Objectives of the Project:
1️⃣ Creating a Recognizable Visual Language – We needed to design a style that reflected both the modernity and technological sophistication of the brand while also building trust and capturing audience interest.
2️⃣ Intuitive Presentation of Complex Ideas – It was crucial to convey Unlockd’s core values, such as reliability, security, and an innovative approach to finance, without overwhelming viewers with technical jargon.
3️⃣ Maximizing Viewer Engagement – The video had to not only inform but also hold the audience’s attention, showcasing the simplicity and advantages of using Unlockd.
4️⃣ Adapting to the Target Audience – The animation needed to be accessible to both finance professionals and newcomers interested in modern financial solutions.
These objectives required a comprehensive approach, from developing a unique visual style to crafting a script and animation that work seamlessly together to achieve the desired impact.
To achieve the set goals and objectives, we developed a structured process consisting of eight key stages.
Each stage was designed to create a well-thought-out, visually engaging, and informative video that aligns with the client’s vision and effectively conveys Unlockd’s core values.
These steps allowed us to establish a clear workflow, ensuring high-quality execution and a final product that meets audience expectations.
Each stage was designed to create a well-thought-out, visually engaging, and informative video that aligns with the client’s vision and effectively conveys Unlockd’s core values.
These steps allowed us to establish a clear workflow, ensuring high-quality execution and a final product that meets audience expectations.
8 steps
1
Audience Research & Goal Analysis
We began with a detailed analysis of the target audience and project objectives. This allowed us to understand the needs of Unlockd platform users and craft a script that highlights the product’s core values and benefits. This approach ensured the relevance of both visual storytelling and messaging.
2
Developing the Visual Style Concept
We designed a minimalist and tech-inspired style that seamlessly reflects Unlockd’s cutting-edge solutions. The use of brand colors and graphical elements helped emphasize the platform’s innovation and professionalism, making it instantly recognizable.
3
Scriptwriting & Key Metaphors
To make the complex financial concepts more accessible, we incorporated clear and engaging metaphors—such as a sphere symbolizing stability and growth. This approach enhanced audience understanding while maintaining aesthetically appealing visuals.
4
Storyboarding
A detailed storyboard was created, illustrating each key moment of the video. This step allowed us to align the visual narrative with the client’s expectations, ensuring clarity and coherence.
5
Animation & Visual Effects
We developed smooth transitions between scenes, utilizing minimalist yet expressive visual effects. Graphical elements like spheres and abstract shapes were used to represent interaction, movement, and growth, reinforcing Unlockd’s core messaging.
6
Brand-Aligned Visual Effects
We integrated Unlockd’s brand elements and subtle tech-inspired details, further emphasizing the platform’s high-tech nature. This approach ensured a cohesive and distinctive visual style.
7
Voiceover & Sound Design
To enhance the overall impact, we selected a dynamic soundtrack that reflects the technological sophistication and reliability of the platform. A carefully chosen voiceover helped highlight key messages, making the video more memorable.
8
Finalization & Testing
In the final stage, we conducted multiple rounds of testing to ensure the video functions flawlessly across all platforms. This quality assurance process guaranteed that the final product met the client’s expectations and maintained high production standards.
The color palette and graphics were built around Unlockd’s brand elements, ensuring a consistent visual identity. This approach helped reinforce brand recognition and trust among the audience.
We created an animated video that not only serves as Unlockd’s brand showcase but also acts as a powerful presentation tool for their innovative solutions. The visual concept blends minimalism and expressiveness, perfectly conveying the essence of the company’s services. From the initial creative idea to the final animation, every stage was carefully developed.
The video presents Unlockd’s core offerings through metaphorical visuals, symbolizing movement, interaction, and innovation. By paying meticulous attention to detail, we crafted a project that is both convincing and inspiring.
Our collaboration with Unlockd continues to grow, and we are proud that this project has become a significant milestone in shaping a bold and memorable brand.
The video presents Unlockd’s core offerings through metaphorical visuals, symbolizing movement, interaction, and innovation. By paying meticulous attention to detail, we crafted a project that is both convincing and inspiring.
Our collaboration with Unlockd continues to grow, and we are proud that this project has become a significant milestone in shaping a bold and memorable brand.
We did it!
The video received positive feedback from both the Unlockd team and their clients. It became a key promotional tool for the platform, showcasing its capabilities on websites, social media, and conferences.
Thanks to the animation, users now better understand the advantages of Unlockd, leading to an increase in customer base and further strengthening the brand’s position.
Thanks to the animation, users now better understand the advantages of Unlockd, leading to an increase in customer base and further strengthening the brand’s position.