Animated and live action videos for ambitious startups, global brands and brave ideas
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UralChem
2d animated product video
UralChem aimed to effectively present its new product line, including SOLAR NPK micro, designed to enhance crop yield and promote sustainable agriculture.
The primary goal of the animated explainer video was to highlight the key advantages of these fertilizers, showcasing their innovative features and technological efficiency across various crops.
The primary goal of the animated explainer video was to highlight the key advantages of these fertilizers, showcasing their innovative features and technological efficiency across various crops.
The main challenge was to present the product line not only as an innovative solution but also to emphasize its continuity. Some of the fertilizers had already been available on the market, but now they featured new packaging and an enhanced formula.
It was crucial to convincingly communicate to existing customers that these were still the same high-quality fertilizers, but in an improved version. At the same time, the video needed to attract new customers by highlighting the key advantages of the product line, such as amino acid additives, growth stimulators, and eco-friendly composition.
It was crucial to convincingly communicate to existing customers that these were still the same high-quality fertilizers, but in an improved version. At the same time, the video needed to attract new customers by highlighting the key advantages of the product line, such as amino acid additives, growth stimulators, and eco-friendly composition.
Request
Goals
- Create an engaging and accessible animation that clearly presents the features of the fertilizer product line.
- Highlight key product benefits, including unique additives such as L-amino acids, growth stimulators, and bio-based surfactants, as well as their application across various crops.
- Emphasize UralChem’s innovative approach to fertilizer production, focusing on eco-friendliness and efficiency.
- Ensure content versatility, making the video suitable for different markets, including exhibitions, online promotions, and internal company events.
8 steps
The project involved a comprehensive analysis of the target audience’s needs, an in-depth study of the technical and scientific data provided by UralChem, and the seamless integration of the company’s brand identity into the video’s visual language.
Our goal was to create a video that goes beyond narration, offering a dynamic visual demonstration of how fertilizers improve crop quality and yield, supporting farmers at every stage of the agricultural process.
Our goal was to create a video that goes beyond narration, offering a dynamic visual demonstration of how fertilizers improve crop quality and yield, supporting farmers at every stage of the agricultural process.
Script
We developed a concise and engaging script that effectively presents each product in the SOLAR NPK micro line, emphasizing their unique properties and key benefits.
Visual Style Concept
We designed a minimalist style with branded color accents from UralChem. Key visual elements such as droplets, plants, and sunlight were incorporated to reinforce the core messages of the video.
Storyboard
Each scene was carefully planned to logically showcase the product benefits, from visualizing plant growth to illustrating the impact of additives at the cellular level.
Illustrations
We created detailed illustrations featuring various crops, fertilizers, and their interactions with plants, ensuring clarity and visual appeal.
Animation
We brought scenes to life using smooth transitions, 2D animation, and effects, such as falling droplets, plant growth, and interaction with additives, to enhance engagement.
Sound Design
A professional voiceover was recorded in two languages, highlighting the key messages. Additionally, sound effects were added to enhance visual perception and immersion.
Editing & Text Integration
All elements—visuals, sound, and text—were carefully synchronized to create a cohesive and impactful final product.
Final Review
We conducted a comprehensive quality check to ensure the video met all technical and stylistic requirements set by the client.
The illustration style for the video was designed to convey a warm, organic atmosphere that feels close to nature. It was intentionally created without sterile perfection—soft, slightly rough textures and a subtle grain effect in the coloring evoke the natural essence of agriculture.
Every element reflects the real world of farming: irregular lines, textured palettes, and muted yet vibrant colors capture the earth, leaves, and sunlight. This style emphasizes the organic nature of the product, highlighting its connection to nature and harmony with real agricultural processes on farms and fields.
Every element reflects the real world of farming: irregular lines, textured palettes, and muted yet vibrant colors capture the earth, leaves, and sunlight. This style emphasizes the organic nature of the product, highlighting its connection to nature and harmony with real agricultural processes on farms and fields.
Some illustration elements were intentionally simplified to help viewers focus on key product features and essential details. This minimalist approach allowed us to highlight innovations, such as enhanced fertilizer formulas and updated packaging, without overwhelming the visual composition.
The overall visual style proved to be highly successful—its warm, organic color palette and textures received positive feedback from both the client and the audience. This approach effectively reinforced the brand’s authenticity, emphasizing its commitment to natural and sustainable agriculture.
The overall visual style proved to be highly successful—its warm, organic color palette and textures received positive feedback from both the client and the audience. This approach effectively reinforced the brand’s authenticity, emphasizing its commitment to natural and sustainable agriculture.
We created two animated videos that clearly and effectively showcase UralChem’s flagship products. Each video highlights the unique features of the fertilizers, emphasizing their efficiency and natural composition.
Special attention was given to the visual style, which seamlessly combines a warm atmosphere with simplicity and a focus on key details. The videos are already being used for product promotion, receiving positive feedback and successfully attracting both new and loyal customers.
Special attention was given to the visual style, which seamlessly combines a warm atmosphere with simplicity and a focus on key details. The videos are already being used for product promotion, receiving positive feedback and successfully attracting both new and loyal customers.
We did it!
UralChem
An animated video showcasing UralChem’s flagship product, highlighting its unique properties and key benefits.
An animated video showcasing UralChem’s flagship product, highlighting its unique properties and key benefits.
The animated video successfully achieved its goal—it not only highlighted the unique properties and benefits of the flagship product but also maintained continuity for existing customers familiar with the brand’s offerings.
The video is actively used at exhibitions, online promotions, and internal company events, consistently receiving positive feedback. It has become a powerful tool, reinforcing UralChem’s position as an industry leader.
The video is actively used at exhibitions, online promotions, and internal company events, consistently receiving positive feedback. It has become a powerful tool, reinforcing UralChem’s position as an industry leader.